Cat-a-log

The Problem

The Challenge: A Race Against Time

The dedicated volunteers at Boon Lay Youth Network (BLYN) took the initiative to build their own tracking system using AppSheet, a testament to their commitment. This system has been crucial for organising their efforts on the ground.

However, as the program has grown, the on-the-ground reality of feeding sessions, managing food, observing animals, and logging data simultaneously has highlighted opportunities for a more specialised tool. The current process involves navigating multiple steps across different apps to locate a cat's profile and log an update.

4 in 5 volunteers found the current app difficult to use during feeding sessions*

This multi-step process, while a great foundation, can create a sense of urgency, forcing volunteers to choose between feeding the cats promptly and capturing every detail. They worry that even small delays in logging could impact a cat needing timely care.

These operational challenges can lead to wider issues, such as missed medical care for injuries, inconsistent feeding schedules, and cats going unaccounted for entirely.

*From a survey conducted among 5 BLYN volunteers

Our Solution

Our Vision: Get help to a cat in seconds, not hours

Catalog connects community volunteers with real-time information about the cats they care for. By consolidating all cat profiles and status updates onto a single, intuitive platform, Catalog makes it easy for volunteers to track, identify, and log information in one place, directly from the field.

Help a community Cats in three easy steps

1. Spot: See a community cat during your rounds.

2. Identify: Instantly find the cat's profile using powerful filters and clear visual badges like Recently Spotted.

3. Log: Update its status in seconds with a simple, one-tap form, ensuring its health and location are always current.

Current Product Focus: Empowering On-the-Ground Volunteers

The efficiency of community cat care is determined by the volunteer's experience in the field. A slow, frustrating process can lead to delayed care for an animal in need.

Therefore, our initial focus is on solving the biggest bottleneck in the workflow: the time it takes for a volunteer to identify a specific cat and log its status accurately. By perfecting this on-the-ground experience for BLYN volunteers, Catalog can deliver the greatest immediate impact on animal welfare, creating a scalable model that can be adopted by other welfare groups.

Cat-a-log platform

Meet the team

Team cat-a-log

Team members:

• Jing Wen - UI/UX Designer

• Sabirah - Community Builder

• Shawn - Engineer

• Reyes - Engineer

• Jia En - Community Builder

Supported by Boon Lay YN